.Name domain is restricted to individuals
Registration procedure yet to be made public by the Global Name Registry.
A specific proposal for protection of established trademarks is still being discussed. Since this gTLD is restricted to individuals, there should be minimal corporate trademark concerns. However, corporations may have the right to “defensively register " their trademarks, taking them out of circulation for a minimum of ten years. This would prevent the registration of (for example) “microsoft.smith.name."

Each successful .name registration includes:
Your own unique Web address (e.g. http://john.smith.name)
Your own personal e-mail address (e.g. john@smith.name)